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In 2007, Fosters launched a new, midstrength version of VB called VB Midstrength Lager with an alcohol volume of 3.5%, in order to capitalise on the growing market for midstrength beers, currently dominated by XXXX Gold. VB Midstrength changed its name to VB Gold in 2009 and sells over 1m cases every year and is growing strongly following its launch in late 2007. TV builder Scott Cam, a self-confessed VB fan, is the appointed VB Mid Ambassador.〔(The best cold beer is… VB MIDSTRENGTH ) - Fosters Group website〕 On 24 July 2007, The Australian reported that within three months of Fosters launching VB Midstrength, market share for the full strength VB and mid VB had increased.〔(VB midstrength spin-off does the trick ) - The Australian, ''24 July 2007''〕 Foster's regional marketing director Anthony Heraghty hinted at further VB brand extensions, saying Foster's was ''"trying to see past the big green giant"''. During the 2008 Rugby League World Cup, VB Gold was advertised on TV by Australian Rugby League legends Wally Lewis and Gorden Tallis. ==See also== *Australian pub *Beer in Australia *List of breweries in Australia 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「VB Gold」の詳細全文を読む スポンサード リンク
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